Hi, I'm Umer Khalid

Designing intuitive and impactful digital experiences.

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Skill Set

Selected work

Interfaces for
messy, real products.

A set of projects where the goal was not just to make things pretty, but to untangle complexity, align with strategy, and create products people actually want to use.

Saas • Platforms • Dashboards • Marketing sites

Each case study breaks down context, decisions, and impact.

Case study

Building a Subscription Handling System

Product design • UX • Design system

Designing a loyalty app around real user behavior, giving businesses control over campaigns, retention, and insights without overwhelming the interface.

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Case study

Revamping a Crypto portfolio dashboard

Product design • Data visualization

Reworking a multi chain portfolio into a clearer, calmer dashboard with opinionated hierarchy, better alerting, and flows built for real traders.

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Case study

Modernising a corporate website

UX • Information architecture

Helping Illumina tell a sharper story about Microsoft and Dynamics 365 by restructuring content, messaging, and page flows into something human.

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Case study

Jobbit – Operations platform

Product design • Systems thinking

Turning scattered workflows into a coherent workspace where teams, tasks, partnerships, and purchasing all live in one mental model.

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Behind the case studies

Product designer and UX research specialist with a systems mindset

I design digital products where research, interaction, and systems thinking all ladder up to measurable product outcomes.

Product Designer and UX Research specialist with 6+ years of experience designing high impact digital products across SaaS, fintech and consumer platforms. Experienced in user research, usability testing, information architecture, prototyping, and data driven UX optimization.

Known for collaborating closely with cross functional teams and translating complex user needs into clear product direction. Focused on designing intuitive interaction patterns, mobile first experiences, and scalable design systems that improve conversion, retention and overall product performance.

Experience

6+ years

SaaS, fintech, consumer

Strength

Research led

Research, testing, IA

Focus

Systems & impact

Conversion, retention

Skills

UI Design

UX Design

Product Design

Consulting

Design Systems

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More

Experience

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Experience

01 / 06

UX Designer

now

Unita · Jan 2026 – Present · Dubai, UAE

Sole designer on a pre-launch B2B marketplace platform, owning end-to-end UX and UI across 10+ modules and 30–50 screens.
Built a comprehensive design system from scratch — full token coverage, component libraries, and a dark teal and burnt orange visual language.
Designed landing page experiences, membership tier flows, and community-facing product surfaces.
Developed high-fidelity prototypes and contributed to HTML/CSS front-end builds, bridging design and engineering.
Ran A/B tests on pricing and dedicated offerings, exposing variations to select user segments to measure impact.

Photography as a hobby