FolioNomics
Crypto investors of all experience levels, with a focus on those who manage holdings across multiple blockchains.
Headquarters
Ottawa, Ontario, Canada
Founded
2006
Industry
Finance
Revenue
Startup
Company size
10–20 People
Challenge
Current wallet aggregators primarily show wallet-based information, which is not portfolio-centric or asset-centric. Users managing their portfolios typically create buckets with different risk profiles that need to be tracked independently. Existing solutions do not offer this level of granularity and customization.
Results
Providing a platform where users can create and manage virtual portfolios allows for better compartmentalization and risk management. This feature enables users to group assets into portfolios, track changes over time, and gain deeper insights into their investment strategies.
Process
Research & Analysis: I conducted user interviews and surveys with crypto investors across different experience levels. In addition, I analyzed user behavior data from the app, focusing on portfolio management patterns across multiple blockchains. I also studied competitor platforms and emerging trends in the decentralized finance (DeFi) space to gather insights.
Information Architecture: Based on my research findings, I restructured the app’s navigation and content to streamline multi-blockchain portfolio management. I prioritized key features like wallet integration, cross-chain asset tracking, and transaction history, all aligned with the specific needs of crypto investors.
Wireframing & Prototyping:Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new interface, focusing on simplifying complex portfolio data. These wireframes were iteratively refined with user feedback from both novice and experienced crypto investors. I then developed a high-fidelity, interactive prototype for usability testing.
Usability Testing: I conducted usability tests with a diverse group of crypto investors, including those managing portfolios across multiple blockchains. The testing helped us validate the design's effectiveness and ease of use, leading to targeted improvements in features like transaction summaries and real-time price updates.
Visual Design & Style Guide: I developed a modern visual design that reflects the fast-evolving nature of the crypto world. This included a dark mode interface, intuitive iconography, and clear data visualizations. A comprehensive style guide was created to ensure visual consistency, even as new features are added to support emerging blockchain technologies.
Stack
New and redesigned with all the major improvements related to UI and User Experience, Worked on Narrowing down the steps for a user to create a wallet, portfolio and account.
Checkout the Userflow for this project
Conclusion
By focusing on the needs of crypto investors managing portfolios across multiple blockchains, I was able to design a platform that simplifies this often complex process. Through in-depth research, including user interviews and competitor analysis, I gained a clear understanding of pain points and opportunities in this space. By iterating on wireframes and prototypes, and conducting usability tests with a diverse user base, I ensured the design was intuitive and user-centric. The final product not only addresses key challenges but is also scalable for future growth. I’m proud of the cohesive visual design and style guide, which will ensure consistency as the platform evolves alongside the fast-moving crypto industry.